Autocar RSS Feed: Aston Martin Lagonda set to break the three-box mould

Autocar RSS Feed Welcome to nirvana for car enthusiasts. You have just entered the online home of the world's oldest car magazine, and the only place on the internet where you can find Autocar's unique mix of up-to-the-minute news, red hot car reviews, conclusive road test verdicts, and a lot more besides.

Aston Martin Lagonda set to break the three-box mould Oct 27th 2017, 03:00 Lagonda badge name was revived with the limited-edition Taraf Andy Palmer, CEO, says he wants to break the duopoly between Rolls Royce and Bentley with future Lagonda models Future Lagonda models, two of which are due to be launched in 2023, will need to have unconventional designs, according to Aston Martin boss Andy Palmer. He believes they must break away from the usual forms adopted by the established luxury rival models from Rolls-Royce and Bentley.  "The truth is I don't want either of them to be what you'd call a traditional saloon," Palmer told Autocar. "If we just do another three-box, it's going to be hard to break into that market. So what I'm challenging the design guys to do is to look for something that breaks that duopoly [between Rolls and Bentley] but which still has appeal to what is a relatively conservative market, and what is still very much a chauffeur-driven market."  It is also possible that one of the cars will be a pure electric model, according to Palmer, and could share architecture with the forthcoming Aston DBX crossover.  "The large-car platform, of which the DBX is the first execution, is engineered to accept an electric powertrain," Palmer said. "It doesn't get that at launch, but it does during its lifetime; not necessarily in the guise of DBX, but that architecture does get an electric drive during its lifetime."  Related stories: Aston Martin DBX signed off for 2019 launch  Aston Martin Lagonda Taraf review

You are receiving this email because you subscribed to this feed at blogtrottr.com. By using Blogtrottr, you agree to our polices, terms and conditions. If you no longer wish to receive these emails, you can unsubscribe from this feed, or manage all your subscriptions.