Jaguar has launched Black Edition models for the best-sellers of its range, the XE, XF and F-Pace, with optional extras included as standard.
Black Edition trim adds black alloy wheels, a Black Pack exterior styling kit, parking sensors and a reversing camera, privacy glass and metallic paint.
R-Sport models also get a heated front windscreen, heated washer jets and heated front and rear seats, features that are usually part of the optional Cold Climate Pack.
The F-Pace R-Sport Black Edition also features a panoramic roof. Jaguar claims this takes the F-Pace R-Sport Black Edition's savings to £2675 over a regular F-Pace R-Sport with the same options added.
Jaguar is offering the models as high-spec trim levels with reduced pricing; they are being offered at prices bolstered with half the value of the options fitted.
Confusingly, Black Edition cars are available not only in black, but also grey, red, white, and blue, with their name being a reference to the American tradition of 'Black Friday' discounting.
Although only available for a limited time, Black Edition models will remain on sale into 2018 and are not limited by number. There are no plans for an E-Pace Black Edition.
Jaguar is later to the Black Edition game than many, with Audi, Honda, KTM, Nissan, Peugeot, Porsche, Skoda, Vauxhall and Volkswagen all having dallied with such cars in the past.
During Jaguar's Black Event, which takes place between 24 and 26 November, boosted PCP finance contributions of £6500 and £12,088 are available on the F-Type and XJ, as well as up to £5300 on the XE, up to £6400 on the XF and up to £3500 on the F-Pace.