What's new in Google Play and Android
| | | | Unlock better app performance with new Play Console insights | Get more actionable insights into your app's performance with the latest Play Console updates. From a redesigned dashboard to new Android vitals metrics, these tools will help you proactively improve user experience. | | | | | | Upcoming policy deadlines and reminders | | We regularly update our policies to keep Google Play a safe and trustworthy platform. For a quick overview of the policy changes announced on April 9, 2025, watch our latest PolicyBytes video. | | | South Korean users must consent before scheduled billing dates to avoid cancellation. This impacts all developers worldwide who offer subscriptions to users in South Korea. Review the impact to your subscriptions. | | | | The updated medical functionalities policy starts on May 28, 2025. The scope has been updated to incorporate medical guidance and disclaimer requirements for health and medical apps. | | | The news policy will now include both news and magazine apps. We are also expanding the self-declaration. All these apps will need to complete the updated self-declaration and will be notified in Play Console when it becomes available, by August 27, 2025. | | | | | | | What's new in Play & Android | | | | Google I/O schedule is now live | Join us May 20-21 for a two-day livestream covering AI, Android, and the latest from Google Play, where you'll get a front-row seat to key announcements and demos. Then, deep dive with more on-demand sessions and codelabs on May 22. | | | | | | | | | Prioritize user privacy with Android Photo Picker | Managing media permissions can be confusing. Users want to be able to confidently grant permissions without sacrificing their privacy. Learn how partners like Snap have prioritized user privacy while maintaining a seamless user experience, and don't forget to take action on your photo and video permissions before the deadline to comply on May 28. | | | | | | | | | The Latest from Google Play | Catch up on last quarter's biggest announcements and learn how we're continuing to help you to grow your businesses. | | | | | | | | | Google Play Academy | | Draft custom store listings with Gemini | Streamline your app descriptions for custom store listings with Gemini. This course explores how Gemini helps you create high-quality, tailored descriptions based on your prompts in the Play Console. | | | | | | | | Level up your career with the Google Play x Unity certification | Google Play has partnered with Unity to provide online training and certifications for game developers based in Indonesia. Take your game development skills to the next level. | | | | | | | | | Google Play Developer Help Community | We expanded our popular Google Play Developer Help Community that now welcomes developers in Indonesian, Japanese, Korean, and Portuguese, to share policy answers and much more. | | | | | | | | | Received this email from a friend? | Subscribe here. | | | | | | | | |
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Google Play Please review Google Play Developer policy updates. | | | | DEVELOPER UPDATE | Hello Google Play Developer, | We regularly update our policies as part of our commitment to making Google Play the safest and most trusted experience possible. | Updated policies | You can find all the details of the latest changes to our policies, including the deadlines by which you must comply with them and additional resources, in our Policy Center. | - We're updating the News policy to include both news and magazine apps, and expanding the self-declaration. All news and magazine apps will need to complete the updated self-declaration and will be notified in Play Console when it becomes available.
- The Personal Loans policy will be updated to include line of credit apps.
Clarifications | Additionally, we've added clarifications to some of our existing policies. Because these changes aren't new or updated, our enforcement standards and practices remain the same. We're clarifying: | - Allowed exceptions and examples of violations in the Manipulated Media policy.
- System level default contacts role handlers as eligible for default handler exemptions for contacts prioritization and management.
- A link to the definition of 'sharing' as defined in our Play Data Safety Section of Policy.
- The difference between personal loans and earned wage access loans in the Personal Loans policy.
- A User Data violation example to align with OS-level privacy enhancements that have been introduced to Android. Specifically, Android ID is no longer regarded as a persistent device identifier.
- Our User Data policy to provide examples of best practices for complying with data protection laws in your applicable jurisdictions as well as additional information around the EU-U.S., UK, and Swiss Data Privacy Frameworks.
- Clearer guidance on restrictions related to financial apps accessing users' SMS history in compliance with our policies in our SMS/Call Log Permissions and Spyware help center articles.
- The Enforcement Process policy with additional information regarding the closure of dormant accounts.
| Reminders | - Apps can now only access photos and videos for purposes directly related to app functionality as stated in our Photo and Video Permissions policy. Apps that require these permissions may request an extension and submit a declaration form in Play Console on the app content page by May 28, 2025.
- Social and dating apps must now comply with the Child Safety Standards Policy, which requires self-certification on Play Console before publishing. Check out Tech Coalition's best practices for Combating Online Child Sexual Exploitation and Abuse (CSEA) here.
| Please review these policy updates carefully in case any of your apps are impacted. To learn more about how to comply with these changes: | | If you have any questions, you can contact our team of business development support specialists here. | | | | | Thank you, | Your Google Play team | | | | | | | | |
