What's new in Google Play and Android
| | | | | | | | | How we kept the Google Play and Android app ecosystems safe in 2024 | | Keeping Google Play safe is our top priority. We continue investing in more ways to protect the ecosystem, including actively combating bad actors who try to deceive users or spread malware, and giving you tools to defend against abuse. | | | | | |  | Google Play and Android policy deadlines | | | Deadlines in January 2025 | | | | | As of January 22, the Child Safety Standards policy requires Social and Dating apps to follow specific standards and self-certify compliance on Play Console before publishing. | | | | | | | | |  | What's new in Play & Android | | | | | | Check out our Playtime 2024 sessions | | Discover the latest trends and technologies shaping the industry. Plus, learn about strategies to expand your audience reach, drive engagement, and increase monetization. | | | | | | | | | | | | Updated testing requirements for new personal developer accounts | | We've reduced the required number of testers from 20 to 12 for apps developed by personal accounts. This makes it easier for those starting with smaller audiences to publish their apps while still ensuring a positive experience for users. | | | | | | | | | | | | Making the Play Integrity API faster, more resilient, and more private | | We're enhancing tools that help protect your business and enhance user safety, including improving detection of potential abuse and security signals. Apps that use Play Integrity features have seen 80% less unauthorized usage on average compared to other apps. | | | | | | | | | | | | Building trust and credibility with VPN Badging | | We're introducing a new way to recognize VPN apps that go above and beyond to protect their users: a 'Verified' badge for consumer-facing VPN apps. | | | | | | | | | | | | | | | #WeArePlay: 2024 in review | | 2025 is here! Before we kickstart this year's stories, let's look back at just a few of the inspiring app and game founders we celebrated in 2024. | | | | | | | |  | Google Play Academy | | | | | Deep links patches | | Create and publish patches directly in Play Console with deep links without releasing a new app version. Add, turn off, and fix issues to help improve user experience, and optimize campaigns without waiting for app store approvals or release cycles. | | | | | | | | | Received this email from a friend? | | Subscribe here. | | | | | | | | | | |
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